| Feature | FeedCrew | DIY (Instagram + Facebook apps) |
|---|---|---|
| Cost | $19/mo | $0 |
| Typical posting cadence | 3+ posts/week, consistent | Every 11–14 days, inconsistent |
| Holiday awareness | ✓ Industry-aware calendar | Whatever you remember |
| Caption ideas | ✓ AI in your voice | Hits a wall by week 3 |
| Template consistency | ✓ Brand-tokenized | Whatever app filters you remember |
| Performance signal | Monday plain-English paragraph | IG/FB insights buried in app |
| Time per post | ~3 minutes (approve) | ~15 minutes (compose + post) |
The honest cost of DIY
Time math: a small business owner posting 2× per week on IG + FB spends ~60 minutes/week composing + scheduling. At $50/hr opportunity cost, that's $200/month in time. FeedCrew turns that into ~15 minutes/week of approvals — saving ~$170/month in time alone, for $19 paid.
When DIY is the right call
- You genuinely enjoy posting and treat it as creative time.
- You post consistently with or without a tool.
- You have less than $50/month total marketing budget and need to spend it elsewhere first.
When FeedCrew earns its $19
- You haven't posted in over a week and you know it.
- Your last 5 posts look nothing like each other (no consistent brand look).
- You missed a relevant industry holiday in the last 30 days.
- You can't name your top-performing post from last month.