Monthly highlights — the big-and-broad ones
| Month | Universal SMB holidays |
|---|---|
| January | New Year resolutions, MLK Day, National Pizza Week |
| February | Super Bowl, Valentine\'s Day, Black History Month, Presidents\' Day |
| March | St. Patrick\'s Day, Women\'s History Month, March Madness |
| April | Earth Day, Easter, National Small Business Week (varies) |
| May | Mother\'s Day, Memorial Day, National Moving Month |
| June | Father\'s Day, Pride Month, summer kickoff weekend |
| July | Independence Day, summer mid-season promos |
| August | Back-to-school season, Women\'s Equality Day |
| September | Labor Day, fall kickoff, NFL season start |
| October | Halloween, Hispanic Heritage Month, Domestic Violence Awareness |
| November | Veterans Day, Thanksgiving, Small Business Saturday, Black Friday |
| December | Hanukkah, Christmas, New Year\'s Eve, end-of-year reviews |
Industry-specific gold
- Bakeries: National Donut Day (Jun), Pi Day (Mar 14), National Cookie Day (Dec 4)
- Restaurants: Restaurant Week (varies), National Pizza Day (Feb 9), National Burger Day (May 28)
- Salons: National Hair Day (Oct 1), prom season (Feb–May), wedding season (May–Sep)
- Gyms: New Year fitness resolutions (Jan), National Fitness Day (May), summer shred (Apr–Jun)
- HVAC: Spring AC tune-up window (Mar–May), Fall furnace prep (Sep–Oct)
- Real estate: Spring listing season (Mar–May), monthly market reports
- Dental: National Dental Hygiene Month (October), back-to-school check-ups
- Florists: Valentine\'s, Mother\'s Day, prom, wedding season, sympathy
The honest take on "national days"
Not every National Day is worth posting. Skip the gimmicky ones (National Talk Like a Pirate Day rarely converts a bakery customer). Lean into the ones that align with what you actually sell, what your customers already plan around, or what naturally photographs well on your products/services.