The 3 metrics that actually matter
- Clicks to your site or booking link. If a post earns 1,000 likes and 0 clicks, it didn\'t do its job. If it earns 50 likes and 12 clicks, that\'s a winner — repeat the format.
- Conversions (bookings, quotes, purchases). Use Google Analytics or your booking platform\'s reports to count actual outcomes per UTM source.
- Repeat customer rate from social. The strongest signal — are people who first found you on IG/FB coming back?
The vanity metrics (don\'t optimize for these)
- Followers. Lagging indicator. Don\'t buy followers; don\'t chase follower count as a goal.
- Likes. Cheap to give, rarely correlate with revenue.
- Reach. Pumped by the algorithm to look big; rarely matches actual customer interest.
- Impressions. Useful as a baseline, useless as a steering metric.
The Monday plain-English summary
FeedCrew sends this every Monday at 8 AM in your timezone. It looks like:
Last week your IG + FB drove 42 visitors to your site (up 8 from prior week). Your Mother\'s Day pre-order post brought 18 of those 42 visits and 4 actual pre-orders. Your behind-the-scenes oven post brought 11 visits and zero conversions. Worth repeating the Mother\'s Day format next week.
Quarterly review
Once a quarter, look at the rolled-up picture: which post types repeated wins? Which holidays drove the most revenue? Which industries / customer segments responded best? Use it to plan the next 90 days — but do it once a quarter, not weekly. Quarterly cadence prevents over-optimizing for noise.