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AI Instagram captions — a small business owner\'s guide

AI captions are great. Bad-AI captions are obvious. Here\'s how to get AI captions that sound like you, not like a robot.

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Why most AI captions are bad

99% of AI-generated captions sound the same — generic, em-dash-heavy, vaguely uplifting, no specifics. That\'s because most tools (and most users) prompt the AI with "write me an Instagram caption for a bakery" — which is a prompt for the average bakery caption ever written. The AI gives you exactly that.

The three things good AI captions need

  1. Your actual voice. Feed the AI 5–10 of your past posts (or your written sample in onboarding). The AI learns sentence rhythm, word choice, what you do/don\'t say. FeedCrew captures this in 30 seconds during onboarding.
  2. Specific context. Not "bakery post." It\'s "Tuesday morning, croissants just out of the oven, butter sourced from the farm in Hudson Valley, second batch already half-sold." Specifics produce specifics.
  3. A tight template, not "write me a caption." The 4-part hook → value → personality → CTA formula constrains the AI in a way that produces consistently good output.

What FeedCrew does behind the scenes

  • Captures your voice from 3 sample posts in onboarding.
  • Builds your industry context (what you sell, where you are, your typical CTAs).
  • Applies the 4-part caption template to every generated caption.
  • Lets you regenerate with one tap if the first try misses.
  • Lets you edit inline before approving.

Two-second test before posting

Read the caption out loud. If you\'d feel weird saying it to a customer, change one phrase to something you would say. Done — that one swap is what makes AI captions feel human.

Frequently asked questions

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