The 14-day countdown, day by day
| Day | Post type | Goal |
|---|---|---|
| T-14 (Sun) | The pre-order announcement | Drive traffic to your pre-order page. Show this year’s top arrangement. |
| T-13 (Mon) | Pricing breakdown | Three sizes ($45, $75, $125) with clear photos. |
| T-12 (Tue) | Designer spotlight | 30-sec reel of you arranging one bouquet. Process content. |
| T-11 (Wed) | Local delivery FAQ | "Here’s our delivery zone, here’s the cost, here’s the cutoff." |
| T-10 (Thu) | "Why local flowers matter" | Where you source from. Long-form caption. |
| T-9 (Fri) | Last-week-to-pre-order push | Numbers: how many slots left ("42 arrangements left"). |
| T-8 (Sat) | A customer story from last year | Permission required. The repeat customer is the highest-converting post. |
| T-7 (Sun) | "One week until Mother’s Day" | Reminder + a fresh photo of an arrangement. |
| T-6 (Mon) | Add-on spotlight | Chocolates, cards, wine pairings — push average order value. |
| T-5 (Tue) | "Gift card option" | For customers ordering for moms across the country who can’t arrange delivery. |
| T-4 (Wed) | "Last 24 hours for pre-order" | Scarcity post. End the day with a count. |
| T-3 (Thu) | Pre-order closes (or sells out) | Post when you hit cap. Even if you have stock, say "almost gone". |
| T-2 (Fri) | "We open early Saturday" | Walk-in hours for Mother’s Day weekend. |
| T-1 (Sat) | "Day before walk-in special" | "Pre-built arrangements available — first come first served." |
| T-0 (Sun) | Mother’s Day morning | "Open till 2 PM. Come grab the last 20 arrangements." |
The story-only daily layer
Above are the feed posts. Every day from T-7 to T-0, also post one Instagram story:
- A behind-the-scenes flower delivery to your shop.
- A "what we’re building today" still life.
- A countdown sticker.
- A reshare of a customer’s pre-order excitement.
Email + GBP layer
Three emails to your list: T-12 (open pre-orders), T-5 (last 5 days), T-2 (walk-in details). Three Google Business posts: T-12, T-7, T-0. Together with Instagram, this is how a small florist out-earns a grocery store at Mother’s Day.
The day-of operational checklist
- Have a "pre-orders pickup" table separate from walk-in.
- One person assigned to social media — post hourly stories of arrangements going out.
- Phone lines on a rotating recorded greeting: hours + last walk-in time.
- Save 5 "express" pre-built arrangements for last-minute walk-ins at 1 p.m.
- Photograph 3 arrangements per hour going out the door — that’s next year’s content.
How FeedCrew handles this
We pre-draft the 14-day plan above (Instagram posts, GBP posts, email subjects) in your voice, with placeholder slots for your real arrangement photos. You upload one photo a day, tap approve, and the calendar ships. Florists running our Mother’s Day calendar in 2025 reported 35–60% revenue lifts vs. ad-hoc posting.
Start a 14-day trial — load Mother’s Day in 5 minutes.