Morning posts (the 6 a.m.–10 a.m. slot that prints money)
These are the highest-converting posts a bakery makes. A real photo of today's first tray, posted before the morning rush, pulls in walk-in traffic within the hour. People are looking at their phones at the bus stop, in line at the coffee shop next door, planning where breakfast is going to come from.
- "First tray's out." A real photo of today's first thing out of the oven. One line. Open till X.
- The flour shot. A pair of dusted hands on the counter at 5 a.m. — "we've been here since 5, you can show up whenever."
- "What we're testing this week." A new flavor, in plain English. Ask people to come try and tell you.
- "How a croissant becomes a croissant." 15-second reel of lamination. Process content travels far.
- The chalkboard. Daily specials written on the board behind the counter. Cheap, fast, gets shared.
- The coffee + pastry pairing. Tag a local roaster. Cross-promotion = doubled reach.
Afternoon posts (the "we've still got some left" pattern)
Between 2 and 4 p.m., a "running low, swing by" post drives the late-day rush. This pattern is underused by bakeries because owners are too busy. It's worth setting a phone reminder.
- "Three sourdough left. After that we're done till tomorrow."
- "Walk-in special: any pastry for $X with a coffee, till close."
- "School pickup snack." Position pastries for the afternoon parent run.
- The "what's still hot" video — a quick pan of the case.
- The "we open early tomorrow" reminder for big mornings (Saturday, Mother's Day).
- A "we had a great morning, thank you" quiet post on Saturday evening. Builds loyalty.
Behind-the-counter content (humans, not products)
The best-performing bakery accounts feature people, not loaves. Customers come back for relationships. Each of these posts should feature one specific named human doing one specific thing.
- Meet [Name]. A 30-second clip of one staff member talking about the one item they're proudest of.
- The 5 a.m. routine. Time-lapse of opening — pulls back the curtain without being precious about it.
- "How long this loaf took." Real timeline: 36 hours from start to oven. People love the patience.
- Customer of the day. With permission, a regular and what they always order. Earns the customer's loyalty for life.
- The bake-off team huddle. Pre-rush coffee in the kitchen. Shows the place is alive at 6 a.m.
Holiday and event-driven posts
A bakery's calendar is owned by holidays. Mother's Day, Valentine's, Thanksgiving, Easter, and the small ones (National Donut Day, Pi Day for pie shops) are pre-orders gold. Each one needs a 7-day lead-up.
- The pre-order open. "Mother's Day boxes — only 60. Order by Tuesday."
- The countdown post. "3 days till boxes ship. 22 left."
- The "almost gone" warning. "12 left as of noon." Scarcity moves units.
- The "thank you" recap after the holiday. Photos of the actual boxes leaving the shop.
- The "next holiday" tease. Build the muscle of pre-ordering with your customers.
Quiet-day posts (the days when nothing happens)
Tuesdays and Wednesdays kill bakeries. Use these days for evergreen, low-effort content that keeps you in the feed.
- The shelf shot. "All this is from this morning. Open till 6."
- A repost of last week's customer photo.
- A short "story" about how you source one ingredient. Where the flour comes from. Why.
- "Slow day means we can experiment — what flavor combo should we try next?" Ask the audience.
- A throwback to opening week, with a "how it's going" before/after.
- The Google Business Profile reminder — "leave us a review if you've enjoyed something this month."
The two posts most bakeries miss
- The "we'll be closed" post 48 hours before a closure. Sounds small. Saves you the call-out from a regular who walked over for nothing.
- The "we have gift cards" post in mid-December. Most bakeries don't promote this until the 23rd. Start the first week of December.
What we automate at FeedCrew
We read your website, pull your tone, watch the bakery industry calendar, and pre-draft the next 30 days of these posts in your voice. You open the app and tap approve. A bakery owner running our calendar typically posts 3–4× per week without writing a caption.
Start a 14-day trial — no credit card. Your first calendar of bakery posts arrives within 5 minutes of signup.