# FeedCrew Brand Guidelines

Quick reference for press, partners, and contributors. For the canonical
source, see the rendered Media Kit at https://feedcrew.ai/media-kit.

## The wordmark

`FeedCrew` is one word, capital F, capital C. Never "Feed Crew", never
"Feedcrew", never "feedcrew". When color is available:

- **Feed** → Energetic Orange (#FF6B00)
- **Crew** → Deep Black (#111111) on light backgrounds, White (#FFFFFF) on dark

## Colors

| Role | Color | Hex | RGB |
|------|-------|-----|-----|
| Primary | Energetic Orange | `#FF6B00` | rgb(255, 107, 0) |
| Secondary | Deep Black | `#111111` | rgb(17, 17, 17) |
| Neutral | Pure White | `#FFFFFF` | rgb(255, 255, 255) |
| AI accent — start | Facebook Blue | `#1877F2` | rgb(24, 119, 242) |
| AI accent — middle | Instagram Pink | `#E1306C` | rgb(225, 48, 108) |
| AI accent — end | Energetic Orange | `#FF6B00` | rgb(255, 107, 0) |

The AI pill gradient runs left-to-right (or diagonal): `#1877F2 → #E1306C → #FF6B00`.
It ties the brand to Facebook + Instagram (where our customers' feeds live)
while staying modern and energetic. Use the gradient for the AI pill border
only — not for backgrounds, headlines, or full surfaces.

## Typography

- **Display / headlines:** Fraunces (serif), weight 600–700, tight tracking.
- **Body / UI:** Inter, weight 400–600.

## Voice & tone

Concrete over abstract. Specific numbers, real dollars. Address the operator,
not the marketer. Never use "unlock", "leverage", "synergy", "ecosystem",
"level up", or "elevate". "Crew" is the brand metaphor — lean into it sparingly.

## Press contact

press@feedcrew.ai